Worlds Away in a 7x7: Perspectives on reaching diverse groups of people who use drugs to prevent fentanyl-related overdose in San Francisco

Harm Reduction Coalition conducted a community assessment with people who use drugs in San Francisco to understand perceptions and knowledge of fentanyl and access to naloxone and to solicit their recommendations for a city-wide educational campaign.

We engaged with people who use drugs across the divides of geographic location, race, gender, age, socioeconomic status and drug of choice to help inform an inclusive, farreaching public awareness and marketing campaign that will engage all San Franciscans who use drugs.

We learned that different messages and styles of public education resonated in very different ways with four communities across San Francisco. We identified common themes to make recommendations for a future public education campaign that will connect with a variety of community groups to reduce overdose.